“The tools of conquest do not necessarily come with bombs and explosions and fallout. There are weapons that are simply thoughts, attitudes, and prejudices — to be found only in the minds of men.”

-Rod Serling, The Twilight Zone


Attitudes influence judgments and behaviors, so understanding attitudes is essential to understanding people. Click on any of the pictures below to learn more about our main areas of attitudes research.

Processes Underlying

Implicit Attitudes

Region-level Attitudes

and Behavior

Emotion Expressions

and Persuasion

contact: rssclab at ucr dot edu